At Fulton Market Design Days 2025, Sunon’s new Chicago showroom opened not just as a product display but as a bold statement about the future of workspace design. Situated in one of the country’s most vibrant and innovative design districts, the space invites visitors to consider a profound question: What does a workspace brand stand for beyond the furniture it manufactures?

This question found a compelling response through Ruben Camberos Hernández, Regional Associate Director at Work+ in Guadalajara, Mexico. Having followed Sunon’s evolution for years, Ruben first encountered the brand with cautious curiosity. “At the time, I held several misconceptions about Asian products,” he reflected. “But Sunon surprised me — it was one of the most remarkable first impressions I’ve ever had with a brand.” For him, Sunon is not just a furniture maker, but a company grounded in clarity, agility, and purpose.

The Chicago showroom captures this mindset through both its spatial design and product curation. “I’m proud — if that’s the right word — of how well the showroom was conceived, executed, and brought to life,” Ruben observed. He praised its organic flow and clarity, calling it “clean, clear, and easy to navigate,” and noting how these qualities subtly yet effectively communicate the brand’s identity.

Behind this spatial narrative lies a deliberate strategy to support the evolving needs of work. Ruben pointed to key product lines like the H5 task chair, UC modular sofa, and Aulenti collection — not merely for their visual appeal, but for their ability to enhance function and flexibility. “It’s not just about aesthetics,” he explained. “It’s about how each piece enhances the intended use of the environment.” His three-word summary of Sunon — “Easy, Agile, Precision-Made” — speaks to the seamless integration of design and intent.

Sunon’s decision to anchor its showroom in Fulton Market further advances this vision. As a vibrant hub for design and innovation, the district represents the future-facing spirit of NeoCon. Ruben sees the move as a confident signal of purpose: “Sunon choosing this space shows confidence, vision, and a desire to be part of where the industry is headed.”

To him, Sunon is more than a collection of well-designed products — it embodies the very principles shaping the future of work. “Sunon didn’t change my impression,” he affirmed. “It reinforced it.”

His words speak not just to personal affinity, but to what Sunon is working toward on a global scale: creating environments that don’t simply respond to trends, but help define what’s next. The Chicago showroom is one milestone on that path — a space where philosophy takes form, and where design becomes a medium for meaningful connection. As Sunon continues to expand its international presence, it does so with intention: crafting workspaces that align not only with how people work today, but with how they aspire to work tomorrow.